Privacy Policy

Last updated: April 11, 2026

Introduction

Assal Kokani ("we", "us", or "our") operates the website assalkokani.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, make a purchase, or interact with our services in any way. By using our Site, you consent to the data practices described in this policy. We encourage you to read this Privacy Policy carefully before providing any personal information.

Information We Collect

Personal Information

When you create an account, place an order, subscribe to our newsletter, leave a product review, or fill out our contact form, we may collect the following personal information: your full name, email address, phone number, delivery address (street, city, state, PIN code), payment-related information (processed securely by our payment partners — we do not store card numbers), and order history and preferences.

Automatically Collected Information

When you browse our website, we automatically collect certain technical information through cookies and similar tracking technologies. This includes your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), referring URLs and exit pages, pages visited and time spent on each page, click patterns and scrolling behaviour, and approximate geographic location based on IP address. This information is collected using first-party cookies, Google Analytics cookies, and local storage.

How We Use Your Information

We use the information we collect for the following purposes: to process and fulfil your orders and send order confirmation and shipping updates; to create and manage your user account; to communicate with you about promotions, new products, and seasonal offers (only with your consent); to improve our website, product selection, and customer experience; to analyse website traffic and user behaviour through Google Analytics; to prevent fraud and ensure the security of our platform; to send newsletters and marketing emails (you can unsubscribe at any time); and to comply with legal and regulatory obligations under Indian law.

Cookies & Analytics

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files placed on your device that help us recognise you and remember your preferences. We use essential cookies required for the website to function (login sessions, cart data, language preferences) and analytics cookies from Google Analytics to understand how visitors interact with our site.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Services

We share your information with the following categories of third-party service providers, each of which has its own privacy policy governing how they use your data: Google Analytics (website analytics — see Google's Privacy Policy at https://policies.google.com/privacy); Razorpay (payment processing — they process your payment details securely; we never see or store your full card number); Resend (transactional email delivery for order confirmations, password resets, and newsletters); Cloudinary (image hosting for product images); and courier and logistics partners (we share your name, phone, and delivery address to fulfil shipments). We do not sell your personal information to any third party.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Order records are retained for a minimum of 8 years as required under Indian tax and commercial law. If you request deletion of your account, we will remove your personal data within 30 days, except where retention is required by law. Analytics data is retained in anonymised form and is not linked to your personal identity after 26 months.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including HTTPS encryption across the entire website, secure password hashing (we never store passwords in plain text), rate limiting to prevent brute-force attacks, and regular security reviews of our codebase. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Your Rights

Under applicable privacy laws, you have the following rights regarding your personal data: the right to access your personal information and request a copy; the right to correct inaccurate or incomplete data by updating your profile; the right to request deletion of your account and personal data; the right to withdraw consent for marketing communications at any time (click the unsubscribe link in any email or contact us); the right to object to the processing of your data for advertising purposes; and the right to data portability (request your data in a machine-readable format). To exercise any of these rights, please contact us at support@assalkokani.com. We will respond to your request within 30 days.

Children's Privacy

Our website and services are not intended for children under 13 years of age (or under 18 without parental consent). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete that information promptly. If you believe your child has provided us with personal information, please contact us immediately.

International Users

Our website is primarily intended for users in India. If you access our Site from outside India, please be aware that your information will be transferred to, stored, and processed in India. By using our Site, you consent to the transfer of your information to India, which may have different data protection laws than your country of residence.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on this page with a new "Last updated" date and, where appropriate, by sending an email notification. We encourage you to review this page periodically to stay informed about our privacy practices.

Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact us at: Email: support@assalkokani.com, Phone/WhatsApp: +91 98765 43210, Address: Assal Kokani, Ratnagiri, Maharashtra 415612, India. We will endeavour to resolve your concerns promptly and within 30 days of receiving your request.